|Follow the Other Hand
November 10, 2006
Jonathan West is trying to grow his family's olive oil business. After he sits down with a magician, his approach to business starts to change. The magician shows Jonathan that magic and business have similar secrets to success. Andy Cohen uses this fictional story to teach readers of Follow the Other Hand to be more innovative. He encourages readers to challenge assumptions, build brand trust, discover their competitive edge and create a "wow"-factor. The book uses magic to help you think outside the box. It even comes with a card deck and magic trick instructions.