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I wrote this business novella to help you discover innovative ways to dramatically improve your business and to generate novel business solutions . The theme of the book uses magic as metaphor. The secrets revealed are based on a sustainable process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. More...
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For twenty years Andy Cohen has been igniting imaginations and spurring innovation for companies like American Express, AOL, Charles Schwab, L'Oreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work. His approach? Fascinatingly enough, it is based on Cohen's expertise not only in marketing, but in magic. More...