LESSON #1: THINKING DIFFERENTLY—
FOLLOW THE OTHER HAND

Magic Trick #1: Impossible (where two cards
mysteriously switch places)

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34

LESSON #2: BUILDING TRUST—MAKING
THE AUDIENCE PART OF THE ACT

Magic Trick #2: Sixth Sense (a remarkable
mind-reading trick that you can do anywhere)

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70

LESSON #3: DEFINING YOUR BRAND—
CREATING A MAGICAL EXPERIENCE

Magic Trick #3: Wireless Wonder (lets your
cell phone announce a card selected by a
participant but unknown to you)

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101

LESSON #4: IDEA HECKLING—REMOVING
THE OBSTACLES TO THINKING DIFFERENTLY

Magic Trick #4: Matching Wits (gives you the
power to restore a torn and discarded match
back into the matchbook)

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125

LESSON #5: DISCOVERING YOUR
COMPETITIVE EDGE—“WHAT’S YOUR MAGIC?”

Magic Trick #5: The French Drop (teaches the perfect
sleight of hand to make a coin disappear)

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